Samsung • Westfield store wrap
Challenge
Our brief was to create a store wrap for Samsung’s flagship London store in Westfields Stratford for a five week period, which would build anticipation and drive footfall on the grand opening.
Solution
With the prime location in mind. We designed and created an exclusive Android interactive smartphone zone. The wrap graphics incorporated a combination of AR to entice. The native Facebook ‘Check In' mechanic to drive footfall and we made an Android app – “the Galaxy strikes back” to entertain.
Role: Creative direction・Art Direction・Concept
The wrap in action
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Galaxy
⇠Strikes Back
For the front elevation of the store. I wanted to immediately grab peoples attention. The solution. place a 15 x 40 ft screen inviting Android users to play “Galaxy Strikes Back”. It was ‘Pong’ esq gaming experience available straight from your Android smartphone.
daily give away
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BlippAR
I was keen to implement some AR tech as the latest Samsung handsets were releasing with AR capabilties. The concept was simple with our good friends at BlippAR we were able to create an AR daily give away, the Prize was a Samsung compact camera.
This also proved to be further incentive for engagement and foot fall for the grand opening of the store.
Check In
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