Ikea • Be enlightened
Challenge
Bring to life Ikea’s entire lighting range to drive footfall instore, as online shopping did not exist at this moment in time on Ikea.co.uk.
Solution
Together with my copy writing partner we decided to make a standalone microsite which centred around four vignettes showcasing how essential the correct lighting set up can be in certain scenarios.
Role: Art Direction・Set design・Web design・Concept
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⇢ Simply view at current display size. Activating Full screen mode will simply distort the video.
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⇢ Simply rotate your phone after pressing play
Screen recording
⇢Microsite
Screen Journey
⇢It was a pleasure getting hands on and designing the microsite.
