Samsung • Galaxy Ace

Solution

Create a street team to put the device directly into the hands of our target audience and film the responses. No better form of review than straight from the horses mouth. From this content we created a review microsite build up of video vox pops and sound bites about the Galaxy Ace handset.

Challenge

Samsung Galaxy Ace, the first reasonably priced, fully loaded smartphone for the youth, but how do we get them to listen?


Role: Creative direction・Art Direction・Concept

Where the possible begins

Campaign components

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Samsung・Wave

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Apple ∙ iPhone