Samsung • Galaxy Ace
Solution
Create a street team to put the device directly into the hands of our target audience and film the responses. No better form of review than straight from the horses mouth. From this content we created a review microsite build up of video vox pops and sound bites about the Galaxy Ace handset.
Challenge
Samsung Galaxy Ace, the first reasonably priced, fully loaded smartphone for the youth, but how do we get them to listen?
Role: Creative direction・Art Direction・Concept
Where the possible begins
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Campaign components
Microsite Homepage
Microsite product page
Microsite
Microsite
Microsite
MPU Banner
MPU Banner
MPU Banner