Apple x O2 • iPhone overlay
Challenge
Apple briefed us to come up with a new online ad format to help introduce everyone to the wonderful world of Apps.
Solution
A fully functional microsite activated via a banner or button on any partner websites.
Role: Creative direction・Art Direction・Concept
Screen recording
⇢Microsite
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⇢ Simply view at current display size. Activating Full screen mode will simply distort the video.
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⇢ Simply rotate your phone after pressing play
The project took 6 months from conception to execution. During this time I worked from home, as did the head of technology to help accommodate reviews from 3 clients all in different time zones. We were meticulously reviewed as we were tasked with recreating every style of Apple navigation for the microsite. Eventually we were given the nod, by Steve himself and signed off by Tim cook.
Although it was intense, it was equally rewarding to work on this project.
Screens
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