Samsung • Wave II
Challenge
To bring to life the Samsung Wave II highlighting its build in photo editing suite and super fast uploading ability.
Solution
Being a hardcore Instagram addict at the time, this really appealed to my inner photographer. Which in turn inspired the concept called the ‘Now project’. We invited the UK to upload their now to our Facebook page, via the Wave 2 photo editing app. The 25 photos with the most likes would be exhibited for one night only at the Design museum. Surely every photographers dream, no?
Role: Creative direction・Art Direction・Concept
Introducing the ‘Now Project’
⇢Campaign video
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⇢ Simply view at current display size. Activating Full screen mode will simply distort the video.
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⇢ Simply rotate your phone after pressing play
Campaign components
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Campaign Microsite
Homepage Key Visual
ECRM
Digital Screens
Digital OOH
Winners Design Museum Event and Brochure
Facebook App
Facebook activity
Key Visual Concept
Final Ad (Wired)