O2 • The Gift Cracker

Challenge

Design a microsite for O2’s digital Christmas activation to align with the ATL & Retail ‘Gift Cracker’ concept.

Solution

The Magical Gift Selector’. A useful online tool designed to help take the stress out of Christmas shopping by helping people find the perfect O2 present for their friends and family.

Role: Creative direction・Art Direction・Concept

Centred around Pete Fowler’s ‘Gift Cracker’ character. I drew up my concept for ‘the Magical Gift selector’. An online hub designed to help you select the perfect O2 gift for Christmas.